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Shenglong Co., Ltd. organized a training session on professional broadcasting and communication skills.
Release date:
2024-03-27
To strengthen Shenglong Shares’ publicity talent team, identify outstanding individuals, and showcase the “Shenglong Good Voice” in a comprehensive and multi‑pronged manner, on the morning of March 27, Shenglong Shares organized a professional training session on publicity and broadcasting. Zhang Jiahua from the Board Office of Shenglong Shares was invited to deliver an educational briefing and training on broadcasting expertise.
To strengthen Shenglong Shares’ publicity talent team, identify outstanding individuals, and showcase the “Shenglong Good Voice” in a comprehensive and multi‑pronged manner, on the morning of March 27, Shenglong Shares organized a professional training session on publicity and broadcasting. Zhang Jiahua from the Board Office of Shenglong Shares was invited to deliver an educational briefing and training on broadcasting expertise.
During the training, Zhang Jiahua introduced the daily duties of broadcasters and the operating procedures for broadcasting equipment, and demonstrated the distinctive vocal appeal of a broadcaster using the standard “radio announcer tone.” The reserve publicity talents recommended by each department learned about the main content of promotional programs such as “Shenglong Voice” and “Shenglong Micro-Classroom,” and, in light of their respective departments’ operations, offered suggestions for optimizing these programs.
The “Larks” of Shenglong Shares, drawing on their own work experiences, took turns practicing broadcasting techniques and underwent professional training in articulation, pronunciation, tone, and sentence segmentation. Through discussions and exchanges, they broadened their horizons, and through focused learning, they enhanced their skills.
Going forward, Shenglong Co., Ltd. will, in light of its actual circumstances, continue to organize publicity and training initiatives to enhance the professional competence of its communication staff. With an even higher level of expertise, the company will keep introducing popular and well-received publicity programs that resonate with all cadres and employees, thereby creating a diversified brand image for Shenglong. (Text/Photos: Meng Ziyue)
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