Shenglong Co., Ltd. focuses on publicity-driven empowerment to drive quality improvement and upgrading of its operations.

In order to further enhance the level of Shenglong Shares’ publicity work and continuously implement The “Xinping Qihuo” publicity methodology has enhanced the professionalism of the broader team of publicity staff. On April 25, Shenglong Co., Ltd. organized the third session of the 2025 “Shenglong Lecture Hall” training event. This session specially invited Lin Zhikun, chief reporter of the Luoyang Daily, and Teacher Wang Yan to deliver thematic lectures on “Government Short-Video Filming and Production” and “Corporate News Publicity and Information Writing,” respectively.

In the short-video production course, Teacher Lin shared his journey in creating government‑related short videos, from skillfully selecting shooting angles to innovatively developing editing strategies, all grounded in his extensive hands‑on experience. It has given the trainees a completely new understanding of short-video production.

In the official document writing course, Teacher Wang provided clear and insightful guidance on how to identify key highlights in corporate news and craft high‑quality articles, using compelling case studies to inspire fresh approaches to writing. The learning environment was highly engaging, with participants taking meticulous notes, actively participating in discussions, and gaining substantial insights.

A symposium on publicity work was held that afternoon, chaired by Zhang Baomin, Deputy Secretary of the Party Committee of Shenglong Co., Ltd.

Xu Yixian, Deputy Director of the Party and Mass Personnel Department, first conveyed and implemented the "Luoyang Shenglong Mining Group Co., Ltd." The “Five Strengths, Five Promotions” Publicity Implementation Plan has been released, providing clear guidance for future publicity efforts. Following this, participants actively shared their experiences in implementing the plan and proposed innovative approaches, all in alignment with the 2025 publicity agenda. Drawing on diverse perspectives, they put forward plans and ideas that reflect the current realities of their work, sparking a rich exchange of insights and creative thinking.

In his concluding remarks, Zhang Baomin underscored the critical importance of publicity work. He noted that the media landscape is constantly evolving, and only those who are truly passionate about the cause of public communication will proactively explore new channels and innovative forms of expression. This passion must be translated into concrete action—using pen, camera, and digital platforms to convey the company’s core values, highlight its achievements, and foster a positive, forward‑looking public discourse that supports the company’s growth, thereby making publicity a powerful driving force for progress.

He emphasized that publicity professionals must sharpen their news sensitivity, pay close attention to the subtle details, and unearth the shining moments hidden in everyday work, transforming them into compelling promotional content. To achieve this, they need to hone a keen eye— “Huiyan” keenly captures key information, identifies promotional value in everyday work, and tells the company’s “big story” through “small entry points,” thereby efficiently accomplishing its communication objectives.

He urged that publicity professionals should actively seek out role models around them—whether they are industry leaders or key internal communicators—all of whom serve as sources of inspiration. Only through continuous learning and steady accumulation, transforming theoretical knowledge into tangible personal skills, can they produce higher-quality promotional content, provide robust public‑opinion support for the company’s development, and demonstrate the value of publicity professionals in Shenglong Shares’ rapid growth.

The successful organization of this event has provided Shenglong Shares’ publicity professionals with a high-quality platform for learning and exchange. Through training, they have enhanced their professional skills, and via symposiums, they have forged a shared vision, laying a solid foundation for ushering in a new phase in the company’s publicity work. Moving forward, Shenglong Shares’ publicity team will take this event as a fresh starting point, pressing ahead with determination while upholding core principles and fostering innovation, thereby contributing powerful publicity efforts to building a world-class mining enterprise and telling its story effectively. “The Colorful Shenglong” story showcases the corporate image of a state-owned enterprise in the new era. (Text/Photos: Meng Ziyue)